Expand Your Local Reach & Grow Your Business
The easiest way to reach more customers is online. Half of all Google searches are for local businesses. Can your potential customers find your business online? SEO aims to increase a businesses visibility to a targeted audience, but Local SEO takes targeting even further. By focusing on customers and prospects in a specific area, Local SEO can drive traffic to websites and physical establishments, which, in return, makes it possible for business’s to gain an edge against local competitors. Restaurants, retail stores, salons, law firms, medical clinics, antique stores and so many more will benefit from Local SEO.
OUR LOCAL SEO STRATEGY
Managing Business Listings and Social Pages
One aspect of local search is maintaining brand consistency across all online properties, and this includes listing websites. We claim, verify, and manage your business listings on:
Google’s Business Guidelines change quite often, it is therefore crucial we make sure that the information on the business pages are correct and change as the business changes. Your local campaigns may also benefit from our social media services , which will cover your Facebook, Twitter, Instagram, LinkedIn and Pinterest accounts. We keep these listings and pages updated for your business.
Optimizing Websites For Local Audiences
Local SEO uses the same elements as traditional SEO does, but it requires a few specifically targeted elements as well.
Contact Information and Business Hours
This is information search engines, listings or directories, and customs often look for when they first visit local business websites. A business’ operation hours and contact information, which includes physical address and phone number, should be displayed on every page of its website.
Hyper Local Keywords
Keywords and phrases containing the business’ location should appear in title tags, meta descriptions, and content. Simply targeting a city or state may not be enough to drive local leads. Going hyper local by targeting even more specific communities within your city can help you get more customers through your doors. Our SEO team analyze where local website traffic is coming from and use that data to choose better geo-targeted keywords.
Targeting Local Market With Content
Content marketing for local campaigns requires the same amount of creativity and quality for any other SEO campaign, but there needs to be a stronger emphasis on calls-to-action, influencer marketing, and topics relevant to the business’ location.
Featuring Local Topics
We create content based on what’s relevant to your business and your location. Writing about local trends or even area-specific laws that are related to your industry is always a good way to establish your authority as an information resource.
Creating Brand Advocates
We don’t just sell or announce your products and services; we encourage customer loyalty and create brand advocates. These customers who love your brand can promote them through word-of-mouth by sharing content on social media.
We use schema markup to make sure on your website’s local content is correctly identified by search engines. This includes local business information, Map Schema, Product Information Schemas and Image and Logo Schemas.
Building Quality Citations
Quality backlinks is an important aspect of any SEO campaign, but citations are even more important for local SEO. Citations are brand mentions made by customers or other businesses on third-party websites. These brand mentions are key ranking factors in local search. Some of the most important and effective types of citations include: social or blog content, business listings and reviews, guest posts and magazine publications. Our local SEO packages include citation building and link development services to help get your brand’s name mentioned in social media, online publications, and more.
With mobile becoming an important tool for search users each day, it’s imperative that local businesses adopt a local SEO strategy that will allow them to leverage their business presence to where their customers are. It’s not a matter of simply increasing traffic to your site, it’s about staying geographically relevant to your audience and not losing out to your competitors.