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Digital Marketing Agency that is passionate about helping clients implement marketing strategies without sacrificing their authenticity & breaking their brand.

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Social Media Case Study

Fusionetics

About Fusionetics 

Fusionetics is a Performance Health System that integrates sports science, clinical application and cutting-edge technology to deliver efficient and effective solutions focused on decreasing injury, optimizing performance, and enhancing recovery.

Through the leadership of Dr. Micheal A. Clark, scientists, sports medicine professionals, coaches, athletes, and business leaders came together to help people improve their performance. Fusionetics is the result of their research, field-testing and the relentless pursuit to perfect human movement.

The Fusionetics Performance Health System was developed with every aspect of the systems and programs generated following an evidence-based model. It’s been scientifically proven in the field, and it has been developed to be practitioner friendly and ultimately end-user focused.

PROJECTS // SOLUTIONS 

  • InVision Mobile App Prototype

  • Social Media Marketing 

    • Increase Brand Awareness​

    • Increase Customer Retention

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90-DAY RESULTS

Fusionetics partnered with us to help them increase brand awareness and customer retention. 90-days after launching their social media campaigns, Fusionetics experienced a 24% increase in organic following and a 460% increase in audience engagement.

Social Goals That Solved Common Challenges

  • Extend efforts throughout the Fusionetics organization. To create a fully integrated social media marketing campaign, we involved and integrated multiple departments, especially Fusionetics' goals have a direct impact on each department. We worked with their teams to determine how we can best support their goals and what key performance indicators were important to them. 

  • Focus on networks that add value. Instead of trying to be everything and everybody, we focused our efforts on the networks that hold the key to Fusionetics' targeted audience and objectives. 

  • Create engaging content. After we involved the right stakeholders, departments and networks, we began building engaging content for Fusionetics' social media platforms. This content -- whether a video, tip sheet or simple tweets -- all laddered up into their business objectives. 

  • Engage instead or ignore. We monitored each social media platform and stayed engaged with customers as well as responding with openness and transparency, in an effort to win back audiences. 

  • Track, improve and market efforts. We offered a full suite of social media analytics, which helped them pinpoint exactly which of their messages performed best. We utilized analytics to see which of their posts were driving traffic, conversions and overall revenue. 

460% INCREASE

AUDIENCE

ENGAGEMENT

24% INCREASE

ORGANIC

FOLLOWERS

1.2 MILLION

AVERAGE AUDIENCE REACH PER MONTH

LEARN MORE ABOUT FUSIONETICS