SEO Case Study
Pest Control & Home Repair
About Diamond Exterminators
With over 20 years of experience, Diamond Exterminators has built a reputation for reliable customer service and quality pest control and home repair in Hampton Roads.
Diamond Exterminators is a member of the National Pest Control Association, the Virginia Pest Management Association, and the Tidewater Pest Control Association.
Diamond Exterminators provides termite, pest control, and home repair work, and as a locally owned and operated business, they know how problematic rodents and bugs can be. This enables them to prepare and provide the full-service for all these issues, whether it's fixing the damage brought on by house pets, or removing pesky troublemakers and protecting homes from future infestation.
Our Five-Phase Methodology
Diamond Exterminators partnered with Green Stick Marketing looking to increase the number of customers, sales leads and clients, and be as visible as possible to their potential customers.
Through our five-phase methodology, we helped maximize the potential of their website as a business tool, built their brand reputation and established their name as the leader within their industry.
1. Site Assessment
During the initial phase of our five-phase methodology, we researched their business, identified its market and found the competition. We selected 20 keywords that were meant to drive relevant traffic to their website - 90% of a campaign's success relied on the proper selection of keywords.
2. Campaign Roadmap
Based on Diamond Exterminators industry, competition and the inherent characteristics of their site, we created a strategy designed to beat the competition taking their website's structure, code, and digital footprint distribution. We requisitioned contributors to this project such as our SEO's, Writers, Analysts, Webmasters, and seasoned experts with over a decade's worth of successful web experience and organized activities that were meant to drive success to Diamond Exterminators in the shortest time possible.
3. On-Page SEO
We identified technical elements of their website that should be improved to drive better traffic performance. We also matched the search phrases to the pages on their website and evaluated whether or not their website sends the correct semantic signals to Search Engines regarding their Value Proposition, product and service offerings. We created algorithmically appealing content while attempting to match their marketing language in order to penetrate Search filters and reach their targeted audience. 70% of ranking success in small markets is attributed to on-page factors.
4. Off-Page SEO
We looked into Diamond Exterminators digital footprint and built our campaign based on the referral information in the world wide web about their website. We balanced out their anchor texts to create a natural and balanced off-page profile and acquired inbound links to their website with our proprietary outreach program that acquires referral backlinks from unique publishers online, month over month. Backlinks still contribute to over 60% of rankings in search.
5. Reporting & Analytics
As a digital marketing agency, we have heavily invested in technology and provide Diamond Exterminators with real-time reporting and collaboration through our proprietary client dashboard. Our dashboard integrates Analytics, Social and Search Console data to allow Diamond Exterminators holistic access to the most important marketing data about their site and project progress on Desktop, Tablet or Mobile. Over 80% of ROI opportunity is found through Analytics and Periodic Reporting.