Local Search Optimization: Branded vs Non-Branded Strategies

Oftentimes businesses only focus on branded keywords because they have a higher click-through-rate and return on investment. Unfortunately, if you’re only focusing on branded keywords, you’re only reaching a small percentage of your potential audience. You are not growing your brand to new consumers. Here’s a look at why non-branded keywords are the key to optimizing for local search.

Read More
A Basic SEO Audit For Small Businesses

Having the skills to perform a basic SEO audit really empowers you as a business owner with regard to your SEO. It’s tempting to think that web designers and developers all understand SEO, but in most cases, they are simply not experts, and nobody knows your business better than you do. By following the steps outlined in this post, you will be able to assess your SEO, identify opportunities and troubleshoot issues as they arise.

Read More