Using Google Analytics to Find the Best Time and Day for Email Sends

Finding the optimal time to send an email can feel like a shot in the dark, especially when you're first ramping up your email strategy. However, you can take a lot of the guesswork out by using Google Analytics. The best time of day to send your marketing emails is when you're actively in the minds of your contacts. How do you know when they're thinking of you? Well, without psychic powers, you can't really. That said, you can get a solid estimate it by checking your analytics. When a contact is on your site, you're clearly on their mind.


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Content Marketing Ideas for Customer Retention

It can cost 5 times more to attract a new customer than to retain an existing one. So the fourth stage of the Inbound Marketing Method, the Delight stage, may be the most important, or at least the most profitable. Yet the Delight stage is frequently overlooked once a new customer has signed on the dotted line. Don’t neglect the customers you already have! Here are some ideas for content geared toward retaining your current customers; especially as a way to wrap up a successful 2018!

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